Ski Challenge is licensed internationally by media enterprises. A free game download provides them with a new and innovative form of additional income through the sale of in-game advertising space within the game. This unique dynamic in-game advertising technology, developed by Greentube, ensures the participating sponsors visible and measurable success in a game. Because the game is so wide-spread and popular, new opportunities for advertising in PC-games arise – for the first time a game has become a mass product with cult status – and the advertising integrated into the game reaches a wide proportion of advertising's most important target group.

Greentube provides its media partners with custom-designed games in each national language, with the full involvement of the sponsors/advertising partners and uses the online feature (races in real-time against real opponents all over the world) and a time-table of training/qualifications/racing weekends to plan an exciting season.

The cross-media format of the game (each race run can be accessed as a video from a central Greentube-server) increases its value, especially for TV- partners, who generate countless minutes of valuable video content from the game.